New but familiar

STAMFORD AMERICAN INTERNATIONAL SCHOOL – SINGAPORE

We have worked with the Stamford American International School (SAIS) since the very first day the school was formed.

Naturally one of our first tasks we to create their brand identity. Firstly, to create their ‘logo’, designed to project a tone of authenticity and authority with a graphic device to reflect the schools IB and American curricula. Then to create a secondary messaging system using typography to express the brands constant flow of innovation and series of market first’s – from their offer of dual curricula to a wide range of programmes designed to develop each child’s abilities.