How to sell the benefit

STAMFORD AMERICAN INTERNATIONAL SCHOOL – SINGAPORE

We have worked with the Stamford American International School (SAIS) since the very first day the school was formed.

As part of the 'total branding' programme we created a complete communications system. This included all traditional and digital media advertising. Each element of the campaign communicated a unique aspect of the SAIS offer, with benefit driven communications designed to gain higher rates of response/traction.