keep it simple
Since 1624, Latymer Upper School, Hammersmith, has always had a reputation for forward thinking. True to that spirit, they embraced the idea of developing their brand so that it would better reflect the school's modernity, and its attitude to education and development of the individual. Notable alumni include actor Hugh Grant, theatre director Natalie Abrahami, and chef Heston Blumenthal.
Dovetailing modernity and heritage we created a simple, contemporary identity by using the strongest visual characteristics found in the old Prep and Upper crests. This allowed Latymer to have a single unifying identity for the entire school.