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Constant Growth

CAMP ASIA – SINGAPORE

Market

Leisure

Category

Advertising

Like many new brands, Camp Asia needed to make an immediate, profitable impact. To do this, they came to us with a clear brief and compelling proposition designed to attract parents and youngsters alike. Our task was to make the opportunity real by creating a total branding system including brand identity, print design, press adverting, dynamic website and outbound digital marketing.

We've now worked with the Camp Asia team for over 5 years, helping them achieve the ambition of significant year on growth, taking them from new challenger to market leader. We'd like to think this is thanks to - in part - a clear differentiation positioning and design system that consistently applies its distinctive brand signature across all media, building brand awareness and growing market share.