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true branding

Axiom Rail Engineering – EUROPE



Axiom rail was formed from the commercial maintenance division of EWS (now DB Schenker), one of the world's largest logistics companies. Our task was to create a new positioning, brand name, and identity for this newly autonomous company, so that is was equipped to meet the commercial challenges of its new markets.


The new umbrella brand spans a breadth of services and products from light engi­neering to world-class suspension systems. As with many of our projects, the work extended from creating the name, identity and service descriptor system into a total branding solution, where we were responsible to all aspects of the brand's commu­nications including exhibition stands, product sheets, brochures to website.