Services

How we make a difference

In-house heavy-weights

Welcome to a team, each with at least 10+ years experience in branding, design, coding or creating flawless artwork. These are the minimum requisites to join our team.

 

Then, add being bilingual and probably having attained a Masters degree at one of the world most prestigious art colleges and universities. We only offer services backed up by this in-house expertise.  If we don’t have, if we think we can’t offer you the best experience in the market, we simply don’t offer it.

 

In addition to our in-house staff, we work with proven associates. Like us, they are the best in class –  we simply don’t need them ‘on-staff’,  only to be there when we need them.  They are friends and collaborators that share our vision and track record. These experts include photographers, copywriters, CRM specialists and PPC / social media consultants.

 

TALK TO US

BRAND STRATEGY BRANDING PRINT DESIGN & ADVERTISING WEB DESIGN

CMS / CRM WEB DEVELOPMENT SEARCH ENGINE / SOCIAL MEDIA MARKETING ART DIRECTION

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10

Media Experts

24

Media Disciplines; from strategy to coding

120

Clients Worldwide

750

successful Projects

Brand Strategy

 

First, you need the idea

 

Everything we do is strategically on target. First, we define the issues, distill the differ­ence between you and your competitors, understand your target market's wants and needs, motivation and ambition. Then we create the 'idea' that will provide a relevant, defendable point of difference, reflecting the brand's proposition and positioning. It helps us get the right balance between 'creative difference' and expected 'norms' of the market or category. Then, we can be sure you'll stand out from the crowd without appearing irrelevant.

 

SEE OUR LATEST WORK

Branding

 

Expressing your Difference

 

We think a brand's identity is like a unique signature. Strong identities express the heart of a brand's offer, combining functional and emotional cues allowing its audience to interpret the company's culture, attitude, personality and benefits. We aim to create identities that are visually distinctive and memorable, while clearly belonging to their category. For many of our clients, our identity work is the keystone to building their brand.

 

SEE OUR LATEST WORK

Print Design and Advertising

 

The Silent Salesman

 

For us, print design is all about combining message, proposition and content. Every page echoes the characteristics of the product or service using layout, shape, colour, type, imagery and copy. We plan each page to layer emotional and rational messages that explore and develop the brand's unique offer, from culture to features and benefits. Aesthetics are vital, as is individuality, so that every piece of literature produced clearly and uniquely belongs to you.

 

SEE OUR LATEST WORK

Web Design

 

The on-going, on-line story

 

Effective design has always been the marriage of form and function. Web design is no different, so we begin each project with a creative brief and a technical brief. The outcome is a unique website that combines information, interaction and aesthetic, all reflecting the promise and tone of the 'brand' itself whilst enabling information to be found quickly and easily.

 

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CRM and CMS

 

Content, Conversations, Conversions and Contact

 

Updating your website does not have to involve reading thick manuals and relying on your IT department. The first seems a daunting and time consuming task, the second may not be available on demand. So, with this in mind, we have developed a proprietary Content Management System. Highly intuitive to use, yet extensive in its features, our CMS offers outstanding value for clients looking for sophisticated functionality. Naturally, as experts in back-end development, we can also produce polished websites with popular 3rd party content management systems such as, Typo3, Concrete5, WordPress and dotCMS among other 'free' systems. At Metaphors we have developed a family of management software solutions, based on the robust technology and business logic of Microsoft Dynamics CRM platform, but also offering additionally developed functionalities and off-the-shelf customisations. Our industry specific solutions help clients manage end to end operations exceeding the functionalities of CRM alone. The software reduces administration costs, increases the accuracy of information and provides the basis for business decision-making with minimum risk. Currently the industries our product covers are: Insurance, Banking, Non-banking Services, Retail and Education.

 

SEE OUR LATEST WORK

Web Development

 

Ideas that work

 

Our considerable experience in developing large scale websites and online software solutions for major international companies allows us to continuously set the benchmarks in online experience in the business to business marketplace. From developing the first online freight timetable in the UK, through to creating innovative insurance and financial quoting solutions, our ambition has always been to help clients lead the way. And because we believe that your brand is unique, each development project is tailored to your exact requirements, enabling your website to deliver the best possible interactive experience with your users.

 

SEE OUR LATEST WORK

SEO and Social Media

 

Being seen and Spreading the word

 

Most serious organisations now have a social media strategy. Getting it right can be easy, but it's even easier to get wrong. One of the keys to success in this area is to align your objectives with your other marketing efforts as well as your business as a whole. Social media strategies can achieve outstanding success if you drop in the right mix of expert input at the right time. We can build a team of experts around your needs in this area, that will enhance the perception of your brand and further diversify your depth and breadth of digital communications & customer engagement. The conversation has already started. It's time to get involved and take the lead. In order for you to appear before your competitors in the search results your site needs to be optimised to rank as highly as possible. To achieve this we account for a number of key factors including page titles, meta data, page copy structure, information architecture, links, etc We help define relevant words your target market would use to search (key words and strings of words, and then we build the site to account for the algorithms used by the search engines as they 'spider' your site to create a score index and your ranking. Which means that your website - and the specific service or product pages contained in the site - rank as highly as possible. Better still, these methods mean that your visibility is based on natural search, so you are not dependent on paying search engines for good results through Pay Per Click (PPC). With these systems in place, you can change, add or adapt your strategy according to your marketing needs with a website that offers flexibility and longevity

 

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Art Direction

 

Getting emotional

 

Strategic thinking underpins everything we do, not least our work in Art Direction. Great photography tells a story, so we make sure we capture your brand’s story, told in the right visual tone, with the right composition for every media this visual narrative will be found. It means we get the most from every shoot, ensuring all your communications are as powerful as they can be, while being consistent to your brand’s campaign as a whole, building familiarity, recognition, and trust, all underpinned by a strong emotional message designed to resonant with your markets wants and needs.

 

SEE OUR LATEST WORK

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