Packing a knowledgeable friend
Market
Publishing
Category
Print Design
The Blue Guides is probably the most respected of travel guides, offering a depth of history and detail unmatched in its market.
Our task was to rejuvenate one of its sub-brands, the 'art/shop/eat' title so that it attracted a younger, more style-conscious audience. By doing so, the company could extend its portfolio of titles without cannibalising the sales of the parent brand.
Now each title works in synergy covering the world's most cosmopolitan cities, from New York and San Francisco to Paris and Milan; each offering the week-end traveller a rich yet concise guide to each city's treasures.
