Quartzelec was the UK division of Cegelec, the French engineering company. Following an MBO in 2006, the management team had 12 months during which they could operate under the Cegelec name, after that, they needed to operate under a new brand. With three months of this agreement remaining, we were brought in to create the Quartzelec brand; from identity, to divisional print systems, sales support material and new website.
After 3-4 years of growth, Quartzelec returned to us to improve their website further. Our new task was to account for a revised information architecture that provided in-depth information for a wide variety of products and services, with supporting technical data for each and every aspect of their portfolio.