Quartzelec - Powering ahead

Complete new brand across all media in 6 weeks.
Tags: Branding, Brand creation, Identity design, Website, Print design, Sales Material

Quartzelec was the UK division of Cegelec, the french engineering company. Following an MBO in 2006, the management team had 12 months during which they could operate under the Cegelec name, after that, they needed to operate under a new brand.

With three months of this agreement remaining, we were brought in to create the Quartzelec brand; from identity, to divisional print systems, sales support material and new website.