Pagoda is a management consultancy with a 20 year track record. Like many companies, pagoda had witnessed phases of significant growth, and on occasions, times of decline. Having streamlined their business the owners of the company recognized that their communications failed to project the company's depth, expertise and innovation.
On this occasion we completely reinvented the brand. We created a new typeface and brand icon designed to suggest the layers of depth and expertise contained within the company by using the roof of a pagoda drawn in a style that also suggested movement and progression.