Camp Asia

Metaphors creates a new Summer Camps brand in Singapore.
Tags: Branding, Brand creation, Identity design, Website, Print design, Advertising, CMS

Like many new brands, Camp Asia needed to make an immediate, profitable impact. To do this, they came to us with a clear brief and a compelling proposition designed would attract parents and youngsters alike. Our task was to make the opportunity real by creating a total branding system including brand identity, print design, press adverting, dynamic website and outbound digital marketing.

The brand is now growing rapidly, thanks in part to its clear differentiation and a design system that consistent applies its distinctive brand signature across all media, building brand awareness and growing market share.