Axiom Rail

Metaphors creates a new brand for a leading rail engineering company.
Tags: Naming, Brand creation, Identity design, Website, Print design, Exhibitions

Axiom rail was formed from the commercial maintenance division of EWS (now DB Schenker), one of the world's largest logistics companies. Our task was to create a new positioning, brand name and identity for this newly autonomous company, so that is was equipped to meet the commercial challenges of its new markets.

The new umbrella brand spans a breadth of services and products from light engineering to world class suspension systems.