American Academy of Vietnam

Metaphors creates a new brand for the Cognita Group, aiding its expansion in the tiger market.
Tags: Branding, Brand creation, Identity design, Website, Print design, Advertising, CMS

The American Academy of Vietnam is a completely new brand created for the Vietnamese International Schools market. With the new name already in place, our task was to breath live into the new brands ‘American’ positioning, weaving a sense of heritage with a tone of authority and modernity. Once we had created the new brand’s identity we then developed a complete suit of printed marketing collateral, from prospectuses to press advertising, while seamlessly extending the new design system to a new CMS powered website.

The outcome is a striking new brand with a clear positioning, demonstrated consistently through all facets of its communications across print and digital media.