Brand identity is significantly more than the identity alone. It is the use of consistent secondary visual assets which build a powerful and distinctive visual signature.
In the case of Plan-Net we developed and adapted the use of the growth mnemonic so that it is found on all their printed material. This includes case studies designed for internal A3 printing, pre-printed proposal covers, Word document templates allowing swift production of proposals as well as all of their corporate stationery.
As with all print design work, each piece is 'on brand' reflecting the brand's chief visual equity, building the impact of each piece to accelerate awareness and share of mind.