Management Engineers had a truly powerful proposition. Unfortunately it did not communicate it, other than through the words found in its name. Our task was to bring the idea to life. We conducted an in-depth qualitative research programme, and defined exactly how the idea should be expressed through all aspects of their communications.
Using visual attributes found in Germanic engineering, we created an entire design system, including brochures, report covers, case report layouts and PowerPoint presentation formats. Each piece developed the idea of precision and pragmatism from cover design to paragraph format.