Our history

Metaphors was created in August 2002 by Richard MacGilchrist and Plamen Nikolov. Our ambition was simple, to provide the best creative work, built on solid strategic thinking for businesses who could not afford the price of large agencies.

On the first day of business we won our first client, two weeks later we won our second client. Within six months Metaphors was working for a wide range of clients in the UK, France and Germany. Since then we have continued to grow working with a wide range of clients, from publishers to management consultants, from premium restaurants to independent schools and state academies.

We still remain true to our founding principals and ambitions; offering strategic insight, refreshing creativity and flawless delivery. Perhaps that is why we rarely lose a pitch, or why nearly all of the companies that decide to work with us still use us today.