Our Founders

Richard MacGilchrist MA | CEO / Creative Director

One of Metaphor's founders, Richard has been creating brands of over two decades, working for Ziggurat, Blue Marlin, Design Motive and Design Bridge.

Richard has worked on countless famous brands for companies including Unilever, Allied Bakeries, Diageo, McVitie's, Coca-cola, Pepico, HSBC, Seagram's, Nestlé, Kraft, Capital Radio, Budget-rent-Car, Perot Systems, InterContinental and Lastminute.com to name a few.

As the Creative Director Richard runs all creative work in the agency, including brand strategy, all aspects of concept design and design / brand development.

Plamen Nikolov BA | Managing Director / Technical Director

Plamen has over 12 years experience of designing for digital and print media. During that time Plamen successfully completed projects across wide range of business and consumer brands including Prudential, JP Morgan, Coca Cola, Yell, Tiscali, Shazam and Management Engineers.

Prior to founding Metaphors, Plamen ran the creative department at 4MAT.com, where he won numerous awards for achieving excellence and continuous innovation.

Plamen runs design application, print production, technical services, web development and CRM systems.